The new rurals are not really a retirement group. Nor are they rural folk. They work and they come from the city.
- 60% of the new rurals used to live in Suburban Montreal
- 92% lived in an urban setting for a significant part of their lives (19+ years)
- They are very well educated – 74% have a university degree
- 83% of the new rurals are 40 years old or older. 17% are young adults between 25 – 39 years of age
- 56% are retired or semi retired – 41% still work
- Among those who still work 68.3% are self employed
- 83% of the new rurals migrated to the country because of the attraction of rural life.
Access to the web is another key issue
My great grandfather had to put up with a very poor quality of life when he first arrived in Montreal. His main goal was to find work and opportunity and that only existed in the city.
But today, IF YOU HAVE THE RIGHT SKILLS, you can work anywhere and the opportunity depends on your network – that may mot be in your city but all over the world.